PROSPECTING PROGRAMS

Did you know the response rate of an integrated campaign over a period of several months is typically 110 percent better than a single-touch marketing campaign? Leverage our proven commercial truck prospecting process that integrates phone, email and direct mail for maximum opportunity to reach prospects during their buying cycles.

Select one of our turnkey marketing programs, and we'll tailor it to your business development needs.

Build and manage an active sales pipeline that develops and drips sales ready leads in the long term through a stay-in-touch approach.

 

 

PROGRAM COMPONENTS: 

  • Phone outreach 2 waves (up to 5 attempts each wave).

  • Automatic notification of hot leads.

  • Immediate email follow-up with prospects after phone call.

  • Dealer branded email marketing each month.

  • High impact direct mailer every quarter:

    • Durable plastic format

    • Detachable key tags (2) and wallet card

    • Variable image printing based on vocation.

  • MMG Account Manager on call for ad hoc needs and requests.

  • Optional upgrade: digital marketing support.

  • Monthly reports.

  • One invoice at time of commitment.

 

PROGRAM LENGTH: 6 months

Short burst of marketing activity aimed at purifying data, building short-term awareness and categorizing leads into sales ready, near term and future potential.
 

PROGRAM COMPONENTS:

  • Phone outreach 1 wave (up to 5 attempts to reach decision maker).

  • Automatic notification of hot leads.

  • Immediate email follow-up with prospects after phone call.

  • Dealer branded email marketing for 2 months.

  • One High impact direct mailer:

    • Durable plastic format

    • Detachable key tags (2) and wallet card

    • Variable image printing based on vocation

  • Monthly reports.

  • One invoice at time of commitment.
     

​​​​​​

PROGRAM LENGTH: 3 months

Qualify and warm up prospects for face-to-face visits. Blitz package makes teams efficient and effective. Sales Blitz can easily be integrated into Prospecting OverDrive programs.

 

 

PROGRAM COMPONENTS:

  • Phone outreach for one month (max of 3 attempts).

  • Automatic notification of hot leads.

  • Immediate email follow-up with prospects after phone call.

  • Sales blitz package:

    • Blitz planning and coordination with Account Manager

    • Route map

    • Optimized route plan

    • Report/contact sheets

  • “Dropping by” letter of introduction and email blast.

  • One invoice at time of commitment.

Sales Blitz can easily be integrated into Prospecting OverDrive programs.
 

 

PROGRAM LENGTH: 1 month

"I like the immediacy of the feedback and the detailed notes that come with the hot leads. It provides a great level of familiarity with the prospect's circumstances before I call them." 

Manager, Medium Duty Truck Dealership

Marketing Management Group | 10 Lafayette Street, Washington, MO 63090| 877-239-2338 |© 2018 All Rights Reserved