Why the Old “Rule of 7” is More Relevant than Ever


In today’s digital age, we are inundated with information. The average person is faced with over 5,000 marketing messages per day. If someone heard about a great truck or dealership and thought “That sounds nice, but I just don’t need it right now,” would it be reasonable for us to expect them to remember the name three month later? Probably not.


This is precisely why the “Rule of 7” is as useful today as ever. The adage passed on from marketing sages is that a person needs to hear your message at least seven times before they’ll take action. That number is likely much higher today, but the point remains -- your prospect will need to hear and see your message many, MANY times before they decide to buy from you.


What happens when you have repeat interactions across multiple channels aimed at your target audience?


Your dealership remains top of mind. People can be forgetful and easily distracted. A bit like learning lines or a new language, repetition aids recall. Since it’s not every day your buyer needs a new truck, or parts and service, a marketing strategy that supports the "Rule of 7" increases your chances of being remembered when it is time for that next purchase.


Sales conversations are easier. Any sales representative knows a sales conversation is much easier when the prospect has heard about your dealership and the truck manufacturer. "Rule of 7" marketing supports sales by paving the way from awareness to consideration. The once cold call your sales person would have made is now a deeper dive into discovery and one step closer to the sale.


How MMG Can Help

MMG offers expertise to help you improve and increase interactions with potential buyers. Together we’ll build a plan and execute an integrated and ongoing marketing approach to maintain visibility, remind prospects of your offerings, and ensure that when their pain-point reaches a threshold, you're the dealership they think about.



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