No doubt, these are unique times in the commercial truck industry. While some segments such as events and hospitality have been completely paralyzed, others such as freight and grocery are in high demand. One thing is certain, your commercial truck dealership plays a vital role in keeping America's critical trucks on the road, so keep safe and keep marketing. Whether you have staff available in house, or need a partner like MMG, here are three things you can do to remain visible in your market during these harrowing times:
Make sure people who need your inventory know you have it. Segment your CRM and other list sources and focus on vocations in high demand.
Spread the word quickly about finance offers, parts specials and other services that could be vital to businesses right now.
Beef up your digital presence to maximize online search and improve user experience. As social distancing continues, B2B online search and digital transactions are expected to rise. Now is the time to update current inventory and add relevant content search engines can find. And remember to update hours of operation and other special procedures on your website and social media/online directory pages.
MMG associates continue to work from home, communicating on behalf of dealers and spreading the word about special hours, special procedures and special offers. We're talking to commercial truck buyers and uncovering near-term needs daily.
Please contact us if you want help reaching your market.