While pursing my bachelor's degree at the University of Texas, I held various roles within service and sales at one of the nation’s largest luxury dealerships. Little did I know this experience was going to lead me to a career journey in automotive!
Post-graduation, I accepted a position with Ford Motor Company in their Executive Training Program. My first role as the regional brand analyst in the Cincinnati regional office, consisted of overseeing contest and incentive budgets, and production of the regional auto shows. I was promoted to my first field role as a Sales and Marketing Zone Manager covering parts of Tennessee, Kentucky, Virginia and West Virginia. I was responsible for the sales of wholesale production, dealership retail sales and implementing business development centers within dealerships. I was that lady trying to convince the dealerships that people are starting to use the internet to research and inquire about vehicles! I also had the honor of coordinating Ford Racing events at Bristol Motor Speedway.
Next stop on the journey was a promotion, Ford District Sales Manager. Moved to Chicago and was responsible for wholesale production, retail sales, and market representation in Illinois and Iowa. This position also allowed me to get experience with facilitating Ford Dealer Advertising Fund Board meetings, regional campaign creative, and overseeing the media budget. I developed partnerships with regional ethanol and alternative fuel initiatives, making Ford Trucks a premier partner and sponsor.
My passion for trucks led me to the next stop as Regional Sales and Business Development Manager for Ram Trucks. I was responsible for wholesale production and commercial vehicle sales within the Midwest region. I facilitated dealership business development training and implemented lead management follow up processes throughout the territory. I was responsible for growing partnerships with upfitters, Lowe’s and Case Equipment. Through these partnerships, I created grass root events and on-the-job demos.
I was offered the opportunity to further my career in digital automotive with Maritz. For the first 4 years, I managed a digital operations team that provided digital solutions to OEM and dealership clients throughout the US and Canada. Over the past 3 years I have consulted with OEM clients providing strategic direction in dealership online presence, digital optimization, lead management, and enhancing the digital customer journey for both retail and commercial customers.
At the end of the day, I have a passion for digital and trucks! They are both essential to business, especially during these difficult economic times. It only made sense for me to join a company that also shares my same passion, Marketing Management Group.