MMG’s OverDrive Campaign Drives Bodied-Up
Inventory Sales for Rush Truck Center – Columbus
Request Rush Truck Center – Columbus, a commercial truck dealer in Columbus, Ohio, wanted to promote their Refuse and Mixer ‘bodied-up’ inventory.
Solution Rush Truck Center – Columbus has had a long-time relationship with MMG, and once again tapped them to help promote their inventory of ‘bodied-up’ commercial Mixers and Refuse trucks. An OverDrive 3 campaign was selected to provide a multi-channel/multiple touch to reach the target audience several times over a three-month period.
MMG utilized a vocation-based RigDig® list targeting prospects in a selected geographic area. This highly targeted list, combined with the promotion of bodied-up trucks in stock and “ready to work” resulted in above average results.
In addition to the rounds of outbound prospect calling, an oversize postcard was created, featuring images of ready-to-work Refuse and Mixer trucks, and information regarding Section 179, to help drive urgency to purchase.
After the campaign wrapped, MMG would provide the purified data to the client for future marketing follow-up efforts.
83 Cumulative A Leads (prospects who will be in the market within the year and would welcome a call from the dealer)
99 Cumulative B and C Leads (prospects who would consider working with the dealer in the future for sales and/or parts and service)
266 Identified key contacts (including confirmed permission-based email addresses)
Want to learn more about MMG's OverDrive Program and how it can help your business? Click below.