OverDrive Campaigns Deliver Continued Success for Rush Truck Center – Columbus

Request Rush Truck Center – Columbus, a commercial truck dealer in Columbus, Ohio, wanted to promote Isuzu Truck Sales, Parts & Service, and increase awareness in the market.

"We started with MMG as a way to do our Circle of Excellence marketing for Isuzu. What we have found is that they have been a great partner in all of our business. They bring the leads, then it is up to us to
bring it on home.” 
 
     – Jim Ray, Ohio Region Sales Manager, Rush Truck Centers of Ohio

Solution Since 2013, MMG has supported Rush Truck Center – Columbus with six Isuzu campaigns, including integrated call/email/direct mail campaigns to promote truck sales, parts and service. 


Starting with a list of 357 records, MMG conducted outbound phone and online research, MMG was able to perform initial data purification, including phone numbers, email addresses and key contact identification. By the end of 2017, MMG had grown the list into 3,742 total Isuzu records in the CRM.


In addition to multiple rounds of outbound calling, each campagin included monthly dealer emails to prospects, showcasing various trucks, finance offers, and exclusive parts and service offers. Quarterly mailings included high-impact, direct mail pieces with exclusive dealer offers. 

After each campaign wrapped, MMG would provide the purified data to the client for future marketing follow-up efforts. 
 

Results 

75   Cumulative A Leads (prospects who will be in the market within the year and would welcome a call from the dealer)
 

187 Cumulative B and C Leads (prospects who would consider working with the dealer in the future for sales and/or parts and service)
 

861 Identified key contacts and several hundred confirmed permission-based email addresses

Want to learn more about MMG's OverDrive program and how it can help your business? Click below.

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