MMG Finds New Landscape Company Prospects for  Nalley Isuzu Trucks

Request Nalley Isuzu of Brunswick, Georgia wanted to reach landscape businesses during their peak buying season (early in the year) and communicate the advantages and availability of Isuzu commercial trucks.

Solution MMG used demographic and geographic parameters to produce several hundred fresh landscaping industry prospects to target. 


MMG developed and executed a three-month integrated campaign (OverDrive) targeting 480 companies in Nalley’s territory that fit the profile of a landscape business that uses commercial trucks. The program involved:

  • Outbound Call Campaign - The three-month program included two months of calling, three call attempts per month to reach prospects.
     

  • Dealer-branded Email Marketing - Included photos from Nalley’s truck inventory and links directly to landscape vehicles was sent twice during the program.
     

  • Direct Mail - A postcard promoting Nalley and featuring several images of Isuzu landscape-bodied trucks was sent to all prospects with a valid mailing address.

Results 

53   Leads. 21 purchasing within one year and and 32 who will consider Isuzu when they are ready to add or replace a truck.

105 Additional qualified prospects with confirmed key contact information.

 

176 verified email addresses.

27% Email open rate and 17% click-through rate.

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