Frank's Isuzu Digital Makeover 

Challenge 

Frank's Truck Center sought out MMG to perform a full digital assessment to find areas of opportunity and improvement. Based on MMG’s assessment findings and recommendations, the client was looking for a solution that could jump-start their digital presence primarily focusing on the website. MMG was tasked with enhancing the basic website functionality and content to improve search visibility and user experience. 

"We hired MMG to make over one of our commercial truck websites. They delivered on all counts. The Project Manager was knowledgeable, patient, and understanding, kept us updated at all times and made the process easy and the outcome better than we imagined at the start." 
     – Roseanne Pezzolla, Advertising Manager, Frank's Truck Center

Solution 

MMG delivered digital marketing services with optimization fueled by strategy and continued with ongoing updates and maintenance. Over the course of eight weeks, the MMG Digital Team completely revamped the Frank’s Isuzu website:

  • Redesigned the home page and navigation for optimal user experience.

  • Developed more than a dozen valuable pages of content covering products, OEM programs, and Fixed Operations.

  • Developed banners and creative assets throughout the site.

  • Set up lead routing and follow-up process.

  • Updated specials to drive lead generation, both for Isuzu inventory and parts/service.

  • Aligned the online directory listings and GMB profile for Frank's Isuzu.

Results 

#1   Organic Local Search Visibility Surpassed Top Competitors Last 3 Months

 

27   New Top 20 Keyword Positions in 3 Months.

25% Avg. Month-over-Month Phone Call Increase from Organic Traffic. 

33% Increase in Average Monthly Organic Search Traffic 

81%   Avg. Monthly First Page Impressions Increase

Want to learn more about MMG's Digital Jumpstart Program and how it can help your business? Click below.