MMG’s Drip Campaign Drives Parts & Service
Prospects for Housby Isuzu
Request Housby Isuzu, a commercial truck dealer in Des Moines, Iowa, wanted to promote Isuzu parts and service, thereby increasing awareness in the market and driving more parts and service business.
"We’ve gotten a lot of good leads from this program that have panned out into new customers in every aspect of our business. It helped us get a foot in the door with new customers, and kept our name in front
of current customers. I couldn’t ask for better results! "
– Tyler Olson, Director of Operations, Housby Isuzu
Solution MMG’s 12-month Drip parts and service marketing program which establishes a segmented list of qualified parts and service buyers and a steady stream of marketing material to keep the dealership top-of-mind when needs arise.
Using an OEM-provided list of 205 Isuzu commercial truck owners in Housby’s market, MMG’s phone team called each company and:
Identified the parts and service buyer
Asked a series of questions to find out where they go for general maintenance, repairs, and parts (if purchasing directly)
Classified each company according to their preferences (e.g., use dealer, use independent repair facility, or perform maintenance in-house)
Promoted the advantage of dealer service and Isuzu’s Genuine and FleetValue® parts
Collected email addresses and other contact information useful for staying in touch
Uncovered immediate parts and service opportunities which were live transferred to dealership
3 Immediate opportunities uncovered and forwarded to dealership for quote and or scheduling.
53 Qualified and launched
into drip marketing.
45 Click-through rate and 26% open rate achieved on monthly email so far.
Want to learn more about MMG's Drip Campaign and how it can help your parts and service business? Click below.