MMG Helps Bentley Isuzu Truck Organize Sales Blitz for
3 Locations and Generates 44 Sales Prospect Leads
Request Bentley Isuzu Truck, a commercial truck dealer with locations in Pennsylvania, Delaware and New Jersey, needed a campaign to qualify prospects for face-to-face visits (Sales Blitz) in their markets, as well as to generate leads and fill their sales pipeline.
"The work performed by MMG in advance of the blitz made for a more productive day for the sales teams out on the blitz. All the stops were pre-qualified and the teams were routed in an efficient manner to get the most out of the time spent in the market that day. "
– Joe Campbell, Director of Sales and Marketing, Bentley Isuzu Services
Solution Over the course of 2 weeks, MMG called Bentley’s list of 387 prospects, verifying contact and location information and qualifying opportunities for new truck sales. Our contact center associates made up to 3 attempts to reach decision makers within each company and discuss needs plus promote the advantages of Bentley Isuzu. Those with immediate needs were quickly sent to Bentley Isuzu via email so follow-up could take place right away.
MMG organized a sales blitz plan, giving each team an optimized route that included a map, list of stops and key contact to ask for. Also in advance of the blitz, MMG mailed and emailed prospects a “We’re dropping by” message which serves as a friendly notice that a Bentley Isuzu representative would be dropping in for a visit on a specific date. This helped open the door with the company gate-keeper and secure a visit with the decision maker.
Apart from the sales blitz, MMG also provided the entire purified marketing list to Bentley Isuzu so they now have a quality target audience for marketing and sales.
44 Prospects were identified as good targets for a face-to-face visit during the Sales Blitz.
10 High-potential leads forwarded to dealer for immediate follow-up because they expressed interest and intent to purchase within the year.
104 Additional leads confirmed as expressing interest in the dealer and brand for future purchase consideration.
Want to learn more about MMG's Sales Blitz program and how it can help your business? Click below.